Suraj Informatics

Suraj Informatics is an industrial automation company and one of Sonic Infosystem's longest-standing clients. Our industrial automation website design work for them covers the corporate website, search engine optimisation, landing pages and regular content that turns technical products into pages buyers can understand.

About Suraj Informatics

Suraj Informatics supplies ANPR cameras, boom barriers, RFID systems and unmanned weighbridge solutions to plants, ports and warehouses. Its product range also includes CountX, a vision AI system for carton counting, RFID and RTLS tracking, and an Asset Intelligence Platform for tracking assets with RFID, BLE, UWB and IoT. Its Gativra platform handles gate, weighbridge, yard and warehouse operations. The relationship with Sonic goes back to around 2006–07.

The brief from Suraj Informatics

The company sells complex, engineered solutions to operations heads, plant managers and procurement teams. The website needed to explain each solution in plain language, give every product line its own page and help industrial buyers find Suraj Informatics when they search for automation, weighbridge and tracking solutions.

What we delivered for Suraj Informatics

• A corporate website with dedicated pages for every product line, written in clear, non-technical language
• Search engine optimisation and ongoing content for automation, weighbridge and tracking keywords
• Landing pages for individual solutions and campaigns
• Blog articles and LinkedIn carousels that support enquiries from industrial buyers

Design and development approach for Suraj Informatics

We organised the site around solutions rather than jargon, so a visitor can move from a problem (gate congestion, manual weighing, stock counting) to the product that solves it. Pages are responsive, quick to scan on mobile and lead to clear enquiry options. As the product range has grown over the years, we have added new sections without losing the structure buyers already know.

SEO and marketing for Suraj Informatics

On-page SEO covers titles, meta descriptions, headings and internal links between related products. Blog articles answer the questions industrial buyers ask before they enquire, and LinkedIn carousels present products such as CountX and Gativra in a format that is easy to share with decision makers. The aim throughout is qualified B2B enquiries, not just traffic.

Planning a site for a technical or engineering business? See our website design and SEO services, or browse more work in our portfolio.