Social media with a business objective
Posting regularly is not a strategy. Effective social media marketing starts with a clear objective, whether that is building authority with decision-makers on LinkedIn, generating enquiries through paid campaigns, or keeping existing customers engaged. We plan, create and manage social media programmes that are tied to those objectives and measured against them.
What we deliver
- Strategy: audience definition, channel selection, content pillars and tone of voice aligned with your brand.
- Content production: professionally designed posts, LinkedIn carousels, short-form video and reels, written for your industry and audience.
- Monthly calendar: planned content reviewed and approved by you before publishing.
- Paid campaigns: LinkedIn Ads for B2B lead generation and Meta (Facebook and Instagram) campaigns for consumer brands, with audience targeting, creative testing and conversion tracking.
- Community management: monitoring and responding to comments and messages within agreed guidelines.
B2B social media
For manufacturers, technology companies and exporters, LinkedIn is the most valuable channel. We create technical carousels, product explainers, project case studies and thought-leadership posts that position your company as an authority, and we support your leadership team’s profiles where appropriate.
Measurement
Monthly reports cover reach, engagement, follower growth, website traffic from social channels and, for paid campaigns, cost per lead. Each report includes recommendations for the following month.
Social Media Marketing: common questions
Which platforms should my business use?
B2B companies usually benefit most from LinkedIn, while consumer brands focus on Instagram and Facebook. We recommend channels based on where your buyers spend time.
Do you create the content and designs?
Yes. Our team writes the copy and designs posts, carousels and short videos. You approve the monthly calendar before anything is published.
Do you manage paid advertising?
Yes. We plan and manage LinkedIn and Meta campaigns, including audiences, creatives, budgets and conversion tracking.
How do you measure results?
We report monthly on reach, engagement, website visits and leads, and for paid campaigns on cost per lead and return on spend.
