Your next customer may ask an AI, not Google
Buyers increasingly ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews questions like “best pharmaceutical exporter in India” or “who makes unmanned weighbridge systems?”. These tools answer with a short list of names. If your business is not in that answer, you are invisible at the moment a buyer is deciding.
AI search optimisation, also called generative engine optimisation (GEO), is the work of making your business easy for AI systems to understand, trust and recommend. It builds on strong SEO, but focuses on different signals: clear facts about your company, complete answers to buyer questions, consistent information across the web, and mentions on sources that AI models rely on.
What we do
- AI visibility audit: we test the questions your buyers ask across major AI assistants and record where you appear, where competitors appear, and why.
- Entity optimisation: consistent company facts across your website, Google Business Profile, directories and social profiles, so AI systems recognise who you are.
- Answer-ready content: service pages, FAQs and guides structured to give complete, quotable answers.
- Structured data: Organisation, Product, Service, FAQ and Review schema so machines read your pages correctly.
- Citations and mentions: getting your business referenced on industry sites, directories and publications that AI tools use as sources.
Built on two decades of search experience
Search has changed many times since we started in 2003. The principle has not: be the clearest, most trustworthy answer to your customer’s question. We combine classic SEO with GEO, so you keep your Google rankings while building visibility in AI answers. Each month you receive a report showing which AI prompts mention your business and how that is changing.
AI Search Optimisation (GEO): common questions
What is GEO?
GEO (generative engine optimisation) means optimising your business and content so AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews mention and recommend you in their answers.
Is GEO different from SEO?
It builds on SEO but adds focus on entity consistency, answer-style content, structured data and third-party mentions. We run both together so you gain AI visibility without losing Google rankings.
Can you guarantee ChatGPT will recommend us?
No one can guarantee that, because AI answers vary. What we can do is measure your visibility on a fixed set of buyer questions every month and steadily improve the signals AI tools rely on.
Which businesses benefit most?
B2B companies, manufacturers, exporters, healthcare and pharma brands, and any business whose buyers research before contacting a supplier.
